Privacy Policy

What Will Last · Effective date: June 11, 2026

This Privacy Policy explains how What Will Last ("we," "us," or "our") collects, uses, and shares information when you visit our websites and pages (including pages on the go.whatwilllast.com domain), submit an application or form, download a resource, or otherwise interact with our marketing and services. By using our websites, you agree to the practices described here.

Information we collect

Information you give us. When you fill out an application, opt in for a resource, register for a training, or contact us, we may collect your name, email address, phone number, business name and website, revenue range, and any other information you choose to share in your responses.

Information collected automatically. Like most websites, we and our service providers use cookies, pixels, and similar technologies to collect usage data such as your IP address, device and browser type, pages viewed, time on page, referring links, and interactions with our content, forms, and videos. This may include advertising pixels (such as Meta and TikTok) and analytics tools that help us understand which content and pages perform.

How we use your information

  • To respond to your application or inquiry and schedule and conduct calls with you
  • To provide and improve our services, content, and websites
  • To send you emails and, where you have provided your number, text messages about our services, trainings, and resources
  • To follow up on incomplete applications or downloads you started
  • To measure and improve our marketing, including building advertising audiences and measuring ad performance
  • To comply with legal obligations and enforce our terms

Email and text communications

If you opt in to our communications, you can leave at any time: click "unsubscribe" in any email, or reply STOP to any text message. Message and data rates may apply to texts. Opting out of marketing messages does not affect transactional messages related to services you have purchased.

How we share information

We do not sell your personal information. We share it only with:

  • Service providers who process data on our behalf, such as our CRM and funnel platform (HighLevel / LeadConnector), form tools (Typeform), scheduling tools, payment processors, email and SMS delivery providers, and video hosting (Vimeo, Loom)
  • Advertising and analytics partners (such as Meta and TikTok) in connection with the pixels and tools described above
  • Professional advisors or authorities when required by law or to protect our rights

Cookies and tracking choices

You can control cookies through your browser settings, and you can limit ad tracking through your device settings and the opt-out tools offered by Meta, TikTok, and other ad platforms. Some site features may not work properly without cookies.

Data retention

We keep personal information for as long as needed for the purposes above — typically while we have an active relationship with you and for a reasonable period afterward — unless a longer period is required by law. You may request deletion at any time (see below).

Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of the personal information we hold about you, and to opt out of certain processing. To make a request, email us at the address below. We will verify your request and respond within the time required by applicable law. We will not discriminate against you for exercising your rights.

Children

Our websites and services are intended for business owners and are not directed to anyone under 18. We do not knowingly collect personal information from children.

Security

We use commercially reasonable safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. The effective date above reflects the latest version, and material changes will be posted on this page.

Contact us

Questions or requests about this policy or your data: [email protected]

What Will Last · Marketing that lasts